Haworth publishes 2013 sales figure
Global sales amounted to $1.41 billion, an increase of 7.3% from 2012. According to Haworth, “the sales increase is evidence of the effectiveness of Haworth’s strategy and continued market share growth around the world.”
“As we entered 2014, Haworth’s strategy is sound, our company is strong and we’re well positioned for continued growth in all sectors,” said Franco Bianchi, Haworth President & CEO. “Our performance is elevated by our global leadership, which allows us to capitalize on the unique network of employees, designers and distribution partners around the world. Our strategy enables excellence in innovation and design, as proven by our 2013 results.”
All Haworth sectors experienced new areas of growth despite the increasingly competitive environment in 2013.
In North America, Haworth experienced solid market share growth as the Organic Workspaces strategy and Integrated Palette solutions continued to resonate with clients.
In 2013, the company introduced more than 30 products – including six major new market launches and, within the Haworth Collection, 21 Cappellini products. As a new market launch, Harbor Work Lounge won Best of NeoCon Silver in the category of Seating: Collaborative/Work. In addition, Haworth presented solutions for the new work landscape developed with Studio Urquiola, a new wall platform (Trivati) and private office pieces that will be available in 2014.
The company also saw the continued expansion of Haworth Health Environments – holistic solutions with products that create inclusive, healing environments. And, Haworth launched a new online retail venue, store.haworth.com, which showcases a highly interactive experience including a never-before-seen augmented reality app with innovative features to engage and inspire customers.
In Europe, Haworth also experienced solid sales growth in a challenging economic climate with an expanding portfolio and ongoing structural realignment. The region is positioned for ongoing growth moving forward.
In Asia Pacific, Haworth continued to experience success in areas such as India where sales expectations were exceeded. The company will celebrate this success with the opening of a new plant in Chennai during 2014.
Bianchi continued: “Haworth’s broad global footprint allowed for additional growth in many of the markets driving the world economy today. Ultimately, as our customers increasingly expect to have global partners, the Haworth presence has become an ongoing source of confidence for them and has helped to fuel our ongoing success.”
In 2013, Haworth introduced bluescape™ at NeoCon – a technology-based collaboration solution which won Best of Show honours. This product brings together state-of-the-art technology solutions and Haworth knowledge of high performance execution, delivered where ever work is performed.
Haworth also released its eighth annual sustainability report, detailing the company’s journey as a sustainable company. The company also announced its goal to source 100 percent of the wood used in Haworth casegoods, systems, tables and storage products, globally, from sustainably managed forests by the end of 2015.
In addition, Haworth’s showroom in Beijing’s Parkview Green building has been recognized as the world’s first certified LEED project under the United States Green Building Council’s (USGBC) new LEED version 4, achieving Gold status.