Artek appoints new Managing Director

Finnish design furniture brand Artek appointed a new Managing Director. Marianne Goebl has been appointed Artek’s new Managing Director starting the 1st of July 2014.

Mairanne Goebl
Marianne Goebl

Mirkku Kullberg continues as President of Artek’s Board of Directors and joins Vitra as Head of Vitra Home.

In September 2013, Artek became part of the Vitra Group, resulting in a partnership built on affinity and a shared passion for design.

Rolf Fehlbaum, Chairman Emeritus of Vitra, explained the new structure: “Mirkku Kullberg has done such a great job for Artek that Vitra’s board asked her to head Vitra’s new home division. Mirkku, however, would not accept the position if the right person could not be found to lead Artek. This person was found in Marianne Goebl, who had been a highly appreciated design and communication manager with Vitra before becoming the director of the Design Miami fair.

I am very happy that Marianne is back and will dedicate her extraordinary energy and experience to the Artek project and equally happy that Mirkku is now in charge of Vitra Home, a division which will strongly contribute to Vitra’s growth in the coming years.”

“I am honoured and excited to join Artek, one of the most relevant and innovative contributors to modern design, at this decisive stage,” said Marianne Goebl. “I look forward to further developing this unique project on an international level, building upon its extraordinary design legacy with due respect to Artek’s status as a Finnish national treasure.”

Marianne Goebl brings to her position more than a decade of experience at the intersection of design culture and commerce, most recently as Director of the fairs Design Miami/ and Design Miami/ Basel, where she served from 2011 to 2014. From 2001 to 2011, she worked at Vitra, where she significantly contributed to new initiatives such as the Vitra Home Collection, the Vitra Edition and the VitraHaus, collaborating with leading designers and architects, including Ronan & Erwan Bouroullec, Konstantin Grcic, Zaha Hadid, Herzog & de Meuron, Hella Jongerius, and Jasper Morrison, among others.

Mirkku Kullberg, who has successfully led Artek since 2005, joins Vitra as Head of Vitra Home and takes over the presidency of Artek’s Board of Directors.

“The past nine years as CEO at Artek have been extremely valuable and incredibly interesting for me. It has been a privilege to participate in the preparation of Artek for a new era. The team that has worked with me so diligently and with passion and courage has succeeded in restoring Artek’s true status internationally.

The Artek collections are a significant part of Vitra’s new Home strategy. In my post as Head of the Vitra Home segment, I will be able to strengthen the position of Artek within Vitra. Marianne Goebl, an international design expert, will play an important role in the development of the new product portfolio. Together, we will build bridges between companies and future business through new products and new sales channels,” said Mirkku Kullberg.


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