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Steelcase rebrands its healthcare and education divisions


American professional furniture maker Steelcase announced the rebrand of its healthcare division from “Nurture by Steelcase” to “Steelcase Health”, and it’s education business – “Steelcase Education Solutions” – to “Steelcase Education.”

This evolution ‘represents a confidence in the healthcare and education business’ and is part of Steelcase’s strategy for continued growth in both markets. By further aligning the brands, Steelcase aims to leverage the consistency, global scale and broad appeal of the Steelcase brand across all of the industries it serves.

Bob Crain, Vice President of Strategic Markets at Steelcase, commented on the rebrand saying that, “Both the healthcare and education industry are in a time of great change. The delivery models in healthcare are changing from volume-based to value-based while at the same time in education they are shifting from passive learning to active learning.
There is a lot of investment in infrastructure in both sectors, and Steelcase is in a unique position to help leading organizations understand how the places where people come together – for work, for learning and for health – can improve the experiences, wellbeing and outcomes of everyone involved.”

Steelcase Health will continue to advance the core belief in the “power of place” – to deliver greater connection, empathy and wellbeing for everyone involved in the experience of health.
Steelcase Health aims to help healthcare organizations address high-priority issues including total cost management, revenue generation, health outcomes and patient satisfaction.

Steelcase Education will continue to build on its research to provide insights and solutions for the new classroom paradigm; a learning ecosystem, that carefully considers and intentionally designs for the intersection of pedagogy, technology and space.


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