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Earning by Usership vs Cost of Ownership saves 31%

C2C ExpoLab

Dutch importer of brands such as Herman Miller, ColebrookBossonSaunders and Boss Design Group, HME Import Agency,  furnished the Dutch Cradle-to-Cradle ExpoLab five years ago. Together with other organisations, HME Import Agency provided a completely C2C-certified interior on the basis of operational lease.

Mirra 2

As part of the contract, which includes keeping the working environment in line with modern developments, HME Import Agency recently provided the Herman Miller Mirra 2 chair to C2C ExpoLab, which makes C2C ExpoLab the first user of this chair in the Benelux.

After five years of working according to the concept of Earning by Usership, HME Import Agency and C2C ExpoLab evaluate their cooperation.

Bjorn Sanders, director of C2C ExpoLab explained: “We are the user in a cycle of healthy and safe products for sitting, working and meeting in a healthy environment. These products are being provided, maintained and recycled by the supplier. The monthly savings compared with buying these products amount to 31%.

After having used the furniture, we do not have to worry about what to to do with them next. The products, which have a high rest value, are taken back by the supplier. Another advantage is that maintenance is not our responsibility, but of the supplier, who executes this in a preventive way at no extra costs.”


Eric Logtens, director of HME Import Agency commented: “Our products enable circular purchasing because of their long life and high rest value. This is what makes it financially attractive for our customers to lease them. Supply, maintenance, repairs and interim upgrades such as now with the Mirra 2 chair, are for our account. The traditional linear ‘Cost of Ownership’ is replaced by the circular ‘Earning by Usership’ model, in which C2C ExpoLab does not bear economic risk and saves costs.”

According to Sanders, using is the new owning. “We move away from owning stuff and shift towards thinking and working in continuous circles. This asks for new business models such as this one.
In addition, a supplier is challenged to translate his specialism into maximum performance, since the customer pays for use and the supplier remains the owner. The better the product, the higher the revenue for the supplier because of the long life of the product.”


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