Understanding labels | Part 3
I mean, what’s not to love about Cradle to Cradle, the certification system founded by William McDonough and Michael Braungart? Who wouldn’t share their goals of “a delightfully diverse, safe, healthy and just world with clean air, water, soil and power- economically equitably, ecologically and elegantly enjoyed.”
Waste = Food | Everything should be designed so that its components are either biological nutrients, capable of being composted and returned to the earth as food for more plants and animals, or technical nutrients, capable of being easily separated and properly recycled.
More precisely, from the Cradle to Cradle website:
Cradle to Cradle® Certification is a multi-attribute eco-label that assesses a product’s safety to humans and the environment and design for future life cycles. The program provides guidelines to help businesses implement the Cradle to Cradle framework, which focuses on using safe materials that can be disassembled and recycled as technical nutrients or composted as biological nutrients. Unlike single-attribute eco-labels, MBDC’s certification program takes a comprehensive approach to evaluating the sustainability of a product and the practices employed in manufacturing the product. The materials and manufacturing practices of each product are assessed in five categories: Material Health, Material Reutilization, Renewable Energy Use, Water Stewardship, and Social Responsibility.